英语翻译The study in fact showed that the driver behind consumer’s ultimate willingness to pay a premium for a brand is largely determined by the level of consumer involvement,especially for the consumption of brands with status.Marketing initi

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英语翻译The study in fact showed that the driver behind consumer’s ultimate willingness to pay a premium for a brand is largely determined by the level of consumer involvement,especially for the consumption of brands with status.Marketing initi

英语翻译The study in fact showed that the driver behind consumer’s ultimate willingness to pay a premium for a brand is largely determined by the level of consumer involvement,especially for the consumption of brands with status.Marketing initi
英语翻译
The study in fact showed that the driver behind consumer’s ultimate willingness to pay a premium for a brand is largely determined by the level of consumer involvement,especially for the consumption of brands with status.Marketing initiatives that could be employed to enhance consumer involvement would therefore be particularly important.Such finding in fact corroborates the argument of O’Cass (2000),which was discussed above,that the success of marketing initiatives will be affected by the ability to increase consumer involvement.Since consumers’ perception of and attitude towards status brand would be positively affected by their level of involvement in terms of product and product purchase involvements as illustrated by this fashion brand study.Nevertheless,communicating a brand with appropriate status relevant to the target consumers,particularly to those with higher involvement,will help to create desirable perceptions towards the brand that will affect consumers’ willingness to pay a higher price for the brand.Such branding of products for the purpose of status upholding and enhancing would be expected to have a significant positive effect on consumers’ brand attitude and their willingness to pay a premium as demonstrated from the consumer behaviour of this group of Gen Y Chinese consumers.
Limitations and future research
This study used university student samples as subjects of Generation Y.However,Gen Y consumer segment also comprises of non-students who are important customers to a lot of businesses.The findings of this study,therefore,may have limitations to infer the behaviour of non-student consumers.Besides,this study used fashion clothing as the focal object for theory testing,consumers may behave differently when responding to other product categories.Therefore,future research could consider these aspects to include non-student Gen Y samples,and/or applications to other product categories.
Conclusion
As discussed,this study focused on examining Chinese Generation Ys consumer involvement in fashion clothing and their brand perceptions and consumption.Understanding the factors underlying consumer behaviour is important,particularly in the China context due to the increasingly sophisticated market condition and market potential.Along with the discussion on the extant literature,hypotheses were developed to ascertain the consequential effect of consumer involvement on brand status and brand attitude,and their effect as antecedents to consumer’s WTP for a specific brand.
The study finds that:Generation Y Chinese young adult consumers who are high in consumer involvement will likely perceive those premium brands as status brands and such perception on brand status will significantly and positively affect their attitude towards the brand.Consequently,consumers who perceive higher status with a brand will generally hold a positive attitude towards the brand and ultimately will be more willing to pay a premium for that particular brand.The findings of this study are important,particularly in the context on the cohort studied and the country (China).

英语翻译The study in fact showed that the driver behind consumer’s ultimate willingness to pay a premium for a brand is largely determined by the level of consumer involvement,especially for the consumption of brands with status.Marketing initi
The study in fact showed that the driver behind consumer’s ultimate willingness to pay a premium for a brand is largely determined by the level of consumer involvement, especially for the consumption of brands with status. Marketing initiatives that could be employed to enhance consumer involvement would therefore be particularly important. Such finding in fact corroborates the argument of O’Cass (2000), which was discussed above, that the success of marketing initiatives will be affected by the ability to increase consumer involvement. Since consumers’ perception of and attitude towards status brand would be positively affected by their level of involvement in terms of product and product purchase involvements as illustrated by this fashion brand study.
研究实际显示消费者最终愿意为一个品牌付高价的驱动力量主要决定于消费者介入的程度,特别是对高档的品牌.因此,能够加强消费者介入的市场营销方案显得尤为重要.事实上此研究成果证实了上面讨论过的O’Cass（2000）观点,就是说,能否增加消费者介入是影响市场营销方案成功的因素.犹如本服装品牌调查所展示,消费者对产品及购买产品的介入程度会积极地影响他对一个高档品牌的感受与态度.
Nevertheless, communicating a brand with appropriate status relevant to the target consumers, particularly to those with higher involvement, will help to create desirable perceptions towards the brand that will affect consumers’ willingness to pay a higher price for the brand. Such branding of products for the purpose of status upholding and enhancing would be expected to have a significant positive effect on consumers’ brand attitude and their willingness to pay a premium as demonstrated from the consumer behaviour of this group of Gen Y Chinese consumers.
尽管如此,以适当的档次将品牌与目标消费者沟通,特别是介入度较高的消费者,有助于使他们对品牌产生合意的感受,从而促进消费者对品牌付较高价的意愿.犹如对中国的Y族一代所进行的消费者行为调查所显示,这种以维持及提高档次为目的的品牌策略,预期会使消费者对品牌的态度及付高价的意愿产生显著的积极效果.
Limitations and future research
This study used university student samples as subjects of Generation Y. However, Gen Y consumer segment also comprises of non-students who are important customers to a lot of businesses. The findings of this study, therefore, may have limitations to infer the behaviour of non-student consumers. Besides, this study used fashion clothing as the focal object for theory testing, consumers may behave differently when responding to other product categories. Therefore, future research could consider these aspects to include non-student Gen Y samples, and/or applications to other product categories.
局限及未来研究
本研究的Y族一代对象是大学生.不过,Y族消费群体也包括非学生,他们是许多商业的重要客户.因此,研究成果所推论的非学生消费行为也许是有局限的；而且,本研究是使用时尚服装作为测试理论的焦点,消费者对其他种类的产品可能会有不同的反应.所以,未来研究可以对这些情况加以考虑,调查样品可以增加非学生的Y族以及其他不同种类的产品.
Conclusion
As discussed, this study focused on examining Chinese Generation Ys consumer involvement in fashion clothing and their brand perceptions and consumption. Understanding the factors underlying consumer behaviour is important, particularly in the China context due to the increasingly sophisticated market condition and market potential. Along with the discussion on the extant literature, hypotheses were developed to ascertain the consequential effect of consumer involvement on brand status and brand attitude, and their effect as antecedents to consumer’s WTP for a specific brand.
结论
如上述,本研究焦点是审视中国的Y族一代在时尚服装方面的消费者介入及他们对品牌的观念与消费.了解基本消费者行为的因素是重要的,特别是在中国的情况,这是由于越来越成熟的市场条件及市场潜力.除了对现有的文献进行讨论以外,还通过假设来确定消费者介入品牌定位及态度的相应效果,以及这些效果是消费者愿意对某特定品牌付高价的前因.
问题补充：
The study finds that: Generation Y Chinese young adult consumers who are high in consumer involvement will likely perceive those premium brands as status brands and such perception on brand status will significantly and positively affect their attitude towards the brand. Consequently, consumers who perceive higher status with a brand will generally hold a positive attitude towards the brand and ultimately will be more willing to pay a premium for that particular brand. The findings of this study are important, particularly in the context on the cohort studied and the country (China).
本研究发现,在中国有较高消费者介入度的Y族一代年轻消费者,极可能认为高级品牌是象征地位的品牌；而且,这种观念使他们对这些品牌的态度产生显著和积极的影响.因此,
持有这种观念的消费者,对这些品牌一般上都持有积极的态度,并最终愿意付高价购买.
本研究的成果很重要,尤其是对被研究的群体与国家（中国）.
注：文章太长啦,要加分哟!

大脑的脑细胞为此牺牲不少。。。。
该研究显示，其实消费者支付品牌溢价的最终意愿的驱动在很大程度上取决于消费者的参与程度，特别是与身份地位有关的品牌消费。可提高消费者的参与度的营销积极性因此特别重要。其实这样的发现证实了上文所讨论的O'Cass争议（2000年），即成功的营销积极性将受增加消费者参与度能力的影响。如本时装品牌研究所说明的在产品和产品购买参与方面，由于消费者对地位的看法和态度品...

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大脑的脑细胞为此牺牲不少。。。。
该研究显示，其实消费者支付品牌溢价的最终意愿的驱动在很大程度上取决于消费者的参与程度，特别是与身份地位有关的品牌消费。可提高消费者的参与度的营销积极性因此特别重要。其实这样的发现证实了上文所讨论的O'Cass争议（2000年），即成功的营销积极性将受增加消费者参与度能力的影响。如本时装品牌研究所说明的在产品和产品购买参与方面，由于消费者对地位的看法和态度品牌会确实地受到他们的参与程度影响。然而，用适当的地位向有关的目标消费者传播一个品牌，尤其是那些具有较高参与度的消费者，将有助于创造对品牌令人满意的认知，这将促使消费者愿意为品牌支付更高的价格。为维护和提高地位的产品品牌化，被寄望于对消费者的品牌态度及支付品牌溢价能产生积极影响，就如本组的中国Y世代消费者群体的消费行为所表现的。
局限与未来研究
这项研究以大学生的样本作为Y世代被试者。但Y世代的消费群体还包含非学生这一很多行业的重要客户。因此这项研究的结果，在推断非学生消费者的行为方面受到了限制。此外，这项研究以时装为为理论测试的焦点对象，但消费者应对其他产品类别时可能有不同的表现。因此未来的研究可以考虑涵括非学生Y世代样本和/或应用于其他产品类别。
结论
如前所述，本研究着重于研究中国Y世代消费者在时装消费的参与度及他们的品牌认知和消费。了解消费者行为的潜在影响因素是重要的，尤其是在中国由于日益复杂的市场条件和市场潜力。随着对现有文献的探讨，假定被用于确定消费者参与度对品牌的地位和品牌的态度的相应影响，并以此为消费者对某特定品牌的支付意愿的前身。
研究发现，Y世代的中国年轻消费者中有着高消费参与度的将很可能将那些品牌溢价理解为高档品牌，而这样的品牌地位认知又会明显地促进他们的品牌意识。因此，接受一个品牌的较高地位的消费者一般会抱着积极的品牌态度并且最终会更愿意为该特定品牌支付额外费用。本研究的发现特别是在世代研究及国家范围的环境下有着重要意义。

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这个翻译的挺好的吧：
该研究显示，其实背后消费者最终愿意支付品牌溢价司机在很大程度上取决于消费者的参与程度，特别是与地位的品牌消费。营销可以采用，以提高消费者的参与行动，因此特别重要。其实这样的调查证实了O'Cass参数（2000年），这是上面的讨论，该倡议的成功的营销能力将增加消费者的参与受到影响。由于消费者对现状的看法和品牌态度会影响他们的积极参与程度在产品条款和产品的购买涉入经...

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这个翻译的挺好的吧：
该研究显示，其实背后消费者最终愿意支付品牌溢价司机在很大程度上取决于消费者的参与程度，特别是与地位的品牌消费。营销可以采用，以提高消费者的参与行动，因此特别重要。其实这样的调查证实了O'Cass参数（2000年），这是上面的讨论，该倡议的成功的营销能力将增加消费者的参与受到影响。由于消费者对现状的看法和品牌态度会影响他们的积极参与程度在产品条款和产品的购买涉入经本时装品牌研究说明。然而，沟通与适当的地位有关的目标消费者，尤其是那些具有较高的品牌参与，将有助于创造对品牌，会影响消费者愿意支付更高的价格理想品牌的看法。这些品牌的产品，共同为维护和提高地位的目的，预计将有显着的消费者的品牌态度，并愿意支付额外费用产生积极影响，自本中的Y世代消费者群体的消费行为表现。
限制与未来研究
这项研究作为学科的Y世代，但大学生的样本，Y世代的消费群体还包括非学生到底是谁的很多重要的业务客户。这项研究的结果，因此，推断可能有限制的非学生消费者的行为。此外，这项研究作为重点对象为理论测试时尚服装，消费者可能有不同的行为时，应对其他产品categories.Therefore，未来的研究可以考虑这些方面包括：非学生样本的Y世代和/或其他产品应用类别。
结论
如前所述，本研究着重于研究中国的时尚服装伊苏代消费者的参与和他们的品牌认知和消费。了解消费者行为的根本因素是重要的，尤其是在中国方面，由于日益复杂的市场条件和市场潜力。随着对现存文献探讨，假设被开发，以确定消费者对品牌的地位和品牌的态度参与相应的影响，他们以消费者的支付意愿前身为特定的品牌效应。

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What do you think of the songs?-In fac 英语翻译是I study in the fifth middle schoo还是I study in fifth middle school ( ) in the study?how In study after study over the past 英语翻译COMPUTER ANALYSISThe use of copmputers in the educational process has been growing exponentially in the past few years.Very few texts at this introductory level fail to include some discussion of current popular computer techniques.In fac 英语翻译The present study aims to extend and expand the state of knowledge in the area Dad is_____ing in the study. in the study的中文 英语翻译A Study of the Role of Affect in School Learning in Hong Kong 英语翻译A Study of the Role of Affect in School Learning in Hong Kong 英语翻译It is important to master the rules for word order in the study of English. 英语翻译In 1917 Henry Ford purchased 1,100 acres of Dearborn,Michigan marshland along the banks of the Rouge River,land that was considered unsuitable for farming.Ford quickly transformed the site into a groundbreaking mass production vehicle fac The students study in the classroom对 study 提问jiejiejie 英语翻译Most people go on holiday in the summer,and they like to go somewhere cool.So it's surprising that the ice hotel,in northern Sweden,is so popular with tourists in the winter.the ice hotel in northern Sweden isn't open in the summer.In fac 英语翻译We should study hard to make _____ ______ ______ for our country in the future. 英语翻译indivative scope to be covered in the study,怎么理解 英语翻译A study in West Virginia in 2009 also found the coal industry a net cost to the state. the,doctor,who,the,in,is,study?